Partner Programme Terms

The programme is open to registered businesses - agencies, consultancies, system integrators, and software vendors. Applications are reviewed for capability, market fit, and compliance standing. 20X may accept or decline any application at its discretion, and may require a certified consultant on your staff before you resell.

Accepted partners are appointed on a non-exclusive basis for the territory and route stated in their order form. Neither party is restricted from working with other vendors, partners, or customers. Nothing in these terms creates an agency, employment, franchise, or joint-venture relationship, and neither party may bind the other.

Referral partner. Free to join. You introduce the prospect, 20X contracts with and invoices the client, and you receive 20% of that client's net token spend for 12 months from their first paid top-up.

Reseller partner. $499 per month, waived in any month where your clients consume more than 23,75,000 tokens. You purchase tokens at the wholesale discount for your tier, contract with and invoice your client directly, and set your own retail price.

White-label / OEM partner. $2,500 one-time onboarding plus $1,500 per month (or an agreed annual commitment). You receive the tier discount for white-label, a branded deployment on your own domain, and, where scoped, a VPC or on-premise deployment under a separate order form.

A white-label deployment is a separate instance with its own running cost, which a wholesale discount alone does not cover. Each white-label order form therefore states a one-time build and onboarding fee, a fixed monthly instance fee, the tokens included in that fee, and a minimum monthly token commitment across all of the partner's clients.

Indicative published rates: branded deployment on shared cloud, $2,500 onboarding and $1,500 per month including 95,000 tokens, minimum 2,37,500 tokens per month; dedicated instance, $7,500 onboarding and $3,500 per month including 2,37,500 tokens, minimum 5,70,000 tokens per month; VPC or on-premise, $20,000 onboarding and $7,500 per month including 4,75,000 tokens, minimum 14,25,000 tokens per month, with infrastructure the partner operates billed by their own provider.

Included tokens are consumed before wholesale billing and do not carry forward. Where usage falls below the commitment, the shortfall is invoiced as a true-up in that month; unused commitment expires and is not refundable or transferable. Instance fees are payable whether or not the deployment is used. Where sustained usage exceeds the published break-even for the deployment, 20X may token the instance fee against the partner's next wholesale invoice, at the level stated in the order form. Fees, included tokens, commitments and break-even levels are reviewed annually and on any change to underlying infrastructure or telephony cost, with 60 days notice.

Discounts are set by rolling three-month token volume across all of your clients: Authorised (up to 4,75,000 tokens / month) 25% reseller and 35% white-label; Silver (4,75,000-23,75,000) 30% and 38%; Gold (23,75,000-95,00,000) 35% and 42%; Elite (95,00,000+) 40% and 45% with custom terms available.

Tiers are reviewed quarterly. Upgrades take effect immediately on qualification. Downgrades take effect at the start of the following quarter and are limited to one tier per review. Discounts apply to what you pay 20X; they do not cap or dictate the price you charge your client.

Register opportunities in the partner portal before pitching. An approved registration protects the named account for 90 days and is renewable once on evidence of active pursuit. Where two partners register the same account, priority goes to the first approved registration. 20X will not knowingly bypass a partner on a protected registration.

Programme fees are billed monthly in advance and are non-refundable once the month has begun. Wholesale token purchases are invoiced on order and payable net 30. Referral commissions are calculated monthly on collected net revenue (excluding taxes, refunds, chargebacks, and tokens that expire unused) and paid within 30 days of the close of the month, subject to a $100 minimum payout that rolls forward until reached.

All amounts are exclusive of GST, VAT, withholding, and other applicable taxes, which are each party's own responsibility. Prices are stated in USD; INR equivalents are indicative at the published FX rate. Overdue invoices may attract interest at 1.5% per month and suspension of partner discounts.

Consulting, implementation, training, and support services you deliver yourself are entirely yours to price and invoice, and 20X takes no share of that revenue. Where 20X co-delivers a build with you, net services revenue on that engagement is shared 70% to the partner and 30% to 20X unless the order form states otherwise. Blueprint fees credited into a build follow the same treatment as for direct clients.

20X grants a limited, non-exclusive, non-transferable, revocable licence to use the 20X name and marks solely to market and sell the platform under these terms, in line with the partner brand guidelines. White-label partners may present the platform under their own brand and domain; this licence does not transfer any ownership of the platform, its source, or its intellectual property. Partners must not register confusingly similar marks or domains, and must not misrepresent capability, certifications, compliance posture, or service levels.

Reseller and white-label partners own the client relationship and provide first-line support to their clients. 20X provides second-line support to the partner through the partner support channel, at the service levels in the applicable order form. Referral partners have no support obligation; 20X supports those clients directly.

Where the partner determines the purposes of processing for its own clients, the partner acts as controller and 20X as processor, with the partner's clients' personal data processed under the 20X Data Processing Addendum. 20X may engage sub-processors as listed in the DPA. Both parties will comply with applicable data-protection law, including the GDPR, India's Digital Personal Data Protection Act, and the transparency obligations described in our EU AI Act position. Partners must ensure their clients receive the disclosures required for AI-assisted and recorded interactions.

Each party will protect the other's confidential information, including pricing, roadmaps, and client lists, and use it only for the programme. For the term and 12 months after it, neither party will knowingly solicit the other's employees introduced through the programme, and 20X will not circumvent a partner to contract directly with a client acquired under a protected registration.

The initial term is 12 months and renews automatically for successive 12-month terms. Either party may terminate for convenience with 60 days written notice, or for material breach with 30 days written notice if the breach is not cured within that period. 20X may suspend a partner immediately for fraud, unlawful use, or reputational harm.

On termination, discounts, marks, and portal access end. Clients under active contracts continue to be served through the end of their current term, after which they may be transitioned to 20X directly or to another provider at the client's choice. Commissions accrued on collected revenue before termination remain payable.

Each party warrants it has authority to enter into the agreement and will comply with applicable law, including anti-bribery and sanctions rules. Except as expressly stated, the platform is provided on the terms of the 20X Terms of Service. Neither party is liable for indirect or consequential loss, and each party's aggregate liability is capped at the fees paid or payable between the parties in the 12 months preceding the claim, except for breaches of confidentiality, data-protection obligations, or infringement of intellectual property.

These terms are governed by the laws of India, with exclusive jurisdiction in the courts of Ahmedabad, Gujarat. The contracting entity is Setoo Solutions Pvt Ltd.

Programme questions and applications: partners@20x.business. Billing questions: billing@20x.business.